You've no doubt heard a lot about Small Business Saturday by now ... but I have a special interest in Small Business Saturday. I'm from a small town and I currently "live in that same small town" and I think I've decided to plant my feet here for a while. The problem being however that our little town seems to be taking quite a hit in the last few months to several years... Layoffs at one of the major plants, restaurants that have been there as long as I can remember - closing down at a moment's notice, seldom does a week go by that I don't hear at least a rumor of something closing down because there's just not enough business to handle the overhead.
I've been reading a bit about Small Business Saturday this week and I've found some information you might enjoy ... I hope you'll share it. Regardless of whether you're in my small town or another small town - the face of retail and commerce is changing. "Mom and Pops" really have to step up and meet the bar.
I made a stop into a "Mom and Pop" shop about a week ago to send a fax. While I waited for her to send the fax I asked if they had a facebook or if they had another way to reach their local customers to promote shipping at this time of year... They have no Facebook... People "know they're there"... Yup - sadly a lot of small business owners tend to say that...
Be sure and click to subscribe and whatnot ... If the roof doesn't fall in I'm going to schedule some posts to come along behind this one about the birthing of a 12 Month Long "Shop Metropolis" campaign. It's NOT feasible to shop Metropolis ALWAYS. If you go to Hitterman's to get something and it's three times as much as it is at Lowe's - then obviously you have to go to Lowe's unless you've just got surplus money, but for the love of Peter, Paul and Mary ... let's at least start checking the local stores before we take off to booming Paducah, further killing our town.
::Wiki "Facts"::
Small Business Saturday is an American shopping holiday held on the Saturday after Thanksgiving during one of the busiest shopping periods of the year. First celebrated on November 27, 2010, it is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local.
In 2010 the holiday was conceived and promoted by American Expressvia a nationwide radio and television advertising campaign. That year Amex bought advertising inventory on Facebook, which it in turn gave to its small merchant account holders,[1] and also gave rebates to new customers to promote the event.[2][3]
American Express publicized the initiative using social media, advertising, and public relations. At least 41 [1] local politicians and many small business groups in the United States issued proclamations concerning the campaign,[4][5][6]which generated more than one million Facebook "like" registrations and nearly 30,000 tweets under the Twitter hashtags #smallbusinesssaturday (which had existed since early 2010) and #smallbizsaturday.[2]
Cinda Baxter, founder of The 3/50 Project, was national spokesperson for Small Business Saturday its first year. The 3/50 Project encourages consumers to commit to spending $50 of their current monthly budgets with independently owned small businesses they care about.[3]
The Twitter hashtag #SmallBusinessSaturday has existed since early 2010 and was used to promote small businesses on any Saturday (not solely that Saturday between Black Friday and Cyber Monday). The hashtag is used in a manner similar to #FollowFriday to highlight favorite local businesses.
Click Here for Small Business Saturday on Facebook!Find Out Everything You Ever Wanted to Know About Small Business Saturday Here...
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